Our latest writing genre was persuasive writing, and we started with a focus on a type of persuasive writing that's familiar to us all: advertising!
Advertisements are a special type of persuasive writing. Their purpose is to sell a product or a service. They do this by aiming at a particular type of customer. They use carefully chosen, positive language. They appeal to some aspect of the reader’s personality.
How do they attract your attention and stick in your memory?
Having watched LOTS of TV advertisements, examined paper adverts and discussed our favourites, we brainstormed what we felt made a good ad. Finally, we designed our own adverts for a range of products (holidays, dog hotels, new cereal, food, games consoles etc.). Have a look! They'll be on display in our classroom.
Advertisements are a special type of persuasive writing. Their purpose is to sell a product or a service. They do this by aiming at a particular type of customer. They use carefully chosen, positive language. They appeal to some aspect of the reader’s personality.
How do they attract your attention and stick in your memory?
- They can use humour to get you in a good mood;
- They ask questions to hook you in;
- They appeal to your senses;
- They use alliteration, rhyme or a play on words to create a memorable slogan;
- They persuade you to imagine yourself using their product;
- They make you feel special.
- They contain a mix of facts and persuasive comment.
- They focus on the positive and ignore the negative.
- They use exaggerated language, full of adjectives and adverbs to paint an appealing picture.
- They start sentences with the imperative (bossy verbs).
- They ask rhetorical questions.
- They use memorable images and slogans.
- Their sole purpose is to convince the reader to buy their product.
Having watched LOTS of TV advertisements, examined paper adverts and discussed our favourites, we brainstormed what we felt made a good ad. Finally, we designed our own adverts for a range of products (holidays, dog hotels, new cereal, food, games consoles etc.). Have a look! They'll be on display in our classroom.